Have you seen George?!

Midlands based concrete supplier Accumix Concrete is backing England’s 2014 World Cup bid by adorning its newest vehicle in an eye-catching flag of St George livery. The special delivery truck is to be christened George and will be on the road throughout the opening stages of the tournament.

The campaign is also being used to raise funds for two local charities, Mary Stevens Hospice in Stourbridge and The Primrose Hospice, Bromsgrove. For every unique location photograph of George received by the readymix firm a donation of £10 will be put into a charity fund to be split between the two charities at the end of the World Cup campaign.

But spotters will have to keep their eyes peeled; George is just part of Accumix Concrete’s fleet of 11 concrete delivery trucks that operate across the West Midlands. The large red vehicles are a common sight on roads throughout the region, but only one will bear the England flag livery.

The company uses specially adapted vehicles to mix concrete on site for domestic and commercial projects and is expanding its fleet and workforce to meet growing demand in both DIY and contract markets.

“Accumix Concrete is committed to helping local charities,” said Managing Director Steve Phillips. “But we also wanted to show that we are supporting England in the World Cup, so this seemed like a great way to do both. We hope everyone will get behind this campaign and help raise vital funds for a local hospice.”

Primrose Hospice Center of Care is an independent charity, offering advice and support to patients living with life limiting illnesses and their families in the North Worcestershire area.

Mary Stevens Hospice is a registered charity offering specialist care for people living with cancer and other life-limiting illnesses, as well as dedicated support for their families and carers.

Anyone who sees George can email their photograph to george@accumix.co.uk giving the street name, area, time and date it was taken.